ABOUT US

Selle Royal Group believes that the bicycle is the perfect product for a human being.
There is no greater way to see the world than from the seat of a bicycle.
A bicycle is good for the environment, the body, and the mind.

We are the premiere house of design in the bicycle industry. We design and build innovative, simple and beautiful products for passionate cyclists in all their forms, shapes, and sizes.

We are a global company with a passionate and dedicated workforce that strives daily to create continuous innovation built on research, technology, and advanced design.
In Pozzoleone (Italy), Birmingham (UK), Laguna Beach (California),  Taichung (Taiwan), and Janjin (China), our designers and product leaders work together daily as a team.

We are not Italy, UK, California, Taiwan and China – we are global, people of the world.

Starting from a small Italian workshop of bicycle saddles created by Mr. Bigolin in 1956, Selle Royal Group has become one of the most admired companies in the industry for its taste, design, personality, and integrity.

Selle Royal Group holds a premium position in the marketplace with brands for each of market segment and end-user – urban/city/comfort, mountain bike, road/race bike, and heritage/classic/travel.